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Issue Date: February 2010

Retail Oriented

Emily Garvey
It didn’t take a genius to see Mental Floss needed more space. The company, which meshes humor and education in its magazine, books, T-shirts and novelty products, had grown fast. The problem was that online success was taking over Toby Maloney’s home.

“We had to move because we had 20,000 T-shirts in our basement,” says Maloney, the company’s vice president of business development.

A distribution center in Chesterland was the answer to the space crunch. An attached retail store was the bonus, opening in November.

“People in the store have been all ages, from teenagers through senior citizens, and the common denominator is that they laugh,” Maloney says of Mental Floss’ array of “quirky funny, smart-alecky” merchandise.

Speaking of, Mental Floss’ newest creation is the Special Delivery Care Package (below, $24.95) — a pizza box packed with a Mental Floss T-shirt of your choice, sweet brain food (Nerds, Smarties), late-night fuel (popcorn; herbal, naturally caffeinated gum) and two issues of the magazine.

In the words of our favorite Mental Floss T-shirt, it makes letting someone know you’re thinking of them as “simple as 3.141592 ... .”

8051 Mayfield Road, Chesterland

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