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Issue Date: July 2009

Target Market

Jim Vickers
Oh, if only an MBA degree really was $14.95 and came in a shiny metal box. Mental Floss, the Novelty, Ohio-based group that unleashed Med School in a Box and Law School in a Box two years ago, has added a bite-size business education to its arsenal of gag gifts. “With what’s going on in the world and the number of people aspiring to a career in business, we thought it was ripe with opporutnity,” says Mental Floss VP Toby Maloney. Fair warning: Some business school professors may not find this kit amusing. When we handed ours off to one in the hopes he’d offer a funny take for our sister publication, Inside Business ... well, let’s just say he didn’t laugh. Hmm, is there anything in this tiny textbook regarding how to address awkward business situations?

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