Anti-aging guru Dr. Michael Roizen isn’t out for fame and fortune. No, the Cleveland Clinic doctor wants you to take control of your health. By Lynne Thompson
Dr. Michael Roizen sits at a small round table in the corner of his office with a headset planted firmly on his ears, looking and sounding more like an old-time radio pitchman than a Cleveland Clinic physician.
“This is Dr. Mike,” he says enthusiastically into the microphone. “You are listening to ‘YOU: The Owner’s Manual Radio Show,’ the show that helps you take control of your health. Your body is amazing! You get a do-over. It doesn’t take that long, and it isn’t that hard if you know what to do.”
For two hours every Saturday night, the Clinic’s chief wellness officer hosts his live radio show, carried by 37 stations around the country (including 1420 WHK-AM), from a makeshift studio that consists of a “broadcast box” and three computers. Streaming video of show regular Dr. Arthur Perry, a New Jersey plastic surgeon, appears on one computer screen, making the conversation as tight as a surgical glove. The other computers are logged into e-mail accounts filled with listener questions.
“I like e-mail questions better than the call-in ones,” he divulges during a commercial break. “You just don’t know what’s going to happen.