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Issue Date: July 2010 Issue

Pop Cultured

George Vlosich wasn't around to see the Etch A Sketch hit the market 50 years ago, but he has transformed the kids' toy into an artistic canvas. The 31-year-old's permanent creations sell for thousands for dollars and have captured the attention off Jerry Seinfeld and Oprah Winfrey. Vlosich recently talked to us about his medium's landmark anniversary. 
Molly Petrilla

Q| How would your life be different if it hadn't been invented?
I'd probably be doing a lot more painting. The Etch A Sketch has opened a lot of doors for me, though. It's given me the opportunity to showcase my artistic talent. People look at my work and say, "If he can do that on an Etch A Sketch, I wonder what else he can do."

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