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Issue Date: January 2006 Issue

Target Market

The same week the first batch of tickets generated by the city’s new red light cameras went into the mail, filled 200 orders from Clevelanders hoping to shield their license plates from the gaze of the law. Director of marketing Joe Scott says his Washington D.C.-based company started getting inquiries from Clevelanders last summer, soon after talk of intersection surveillance cameras first surfaced. By Dec. 5, Scott says a Cleveland police officer was among those who had forked over $29.95 for the added peace of mind. “He was so disgusted and furious,” Scott says. Each 6-ounce can of spray will cover four license plates. The investment may be worth it with the city hoping to use the cameras to rake in $10 million during the next year.


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