This Month's MagazineDining and SpiritsArts and EntertainmentTravel and LeisureHome and Real EstateHealth and WellnessShopping & FashionEvents and PicsElegant Wedding Magazine

Bookmark and share

Issue Date: February 2008

Target Market

Cleveland musician
Alex Bevan has gotten himself into a pickle for profit. The 57-year-old “skinny li’l boy from Cleveland, Ohio” and wife, Deidre, are peddling their Skinny Pickles at local farmers markets and mom-and-pop retailers. The business sprouted on New Year’s Day 2007, when they took a jar of homemade bread-and-butter pickles to a potluck party. One guest liked the Bevans’ creation so much he offered them land where they could grow cucumbers. Alex, Deidre and 13-year-old son Kyle hauled the yield to a commercial canning facility, where they hand-cut and pickled the cucumbers using “an old standard recipe that got tweaked a little bit,” Deidre says. The appeal, she adds, lies as much in the picture of Alex’s “pickled” face on the label as the product’s flavor. “People look at the label,” Deidre says, “and they smile.”

Comments. All comments must be approved by our editorial staff.
Choose an identity
Other Anonymous
All of these fields are optional.
CAPTCHA Validation
Retype the code from the picture
CAPTCHA Code Image
Speak the code Change the code

Home | Subscribe | Archives | Advertise | Newsstands | Contact Us | Jobs | Legal
© Cleveland Magazine 2014 | P: (216) 771-2833 | F: (216) 781-6318 | 1422 Euclid Ave. Suite 730 Cleveland, Ohio 44115
This site is a member of the City & Regional Magazine Association