This Month's MagazineDining and SpiritsArts and EntertainmentTravel and LeisureHome and Real EstateHealth and WellnessShopping & FashionEvents and PicsElegant Wedding Magazine

Bookmark and share

Issue Date: May 2005 Issue


'Buzz' Words


Kim Schneider

Word of mouth seems like a decent way for WMMS daytime deejay Maria Calo to spread the news about her line of "BUZZD" Wear clothing. Instead of blitzing consumers with expensive ads, Jonathan West New York will rely on Calo's on-air mentions of the collection of casual shirts, tanks tops and pants she helped design.

"I love clothing and it was something that had crossed my mind. When the opportunity presented itself, I decided to go for it," Calo says.

The line's name is a play on WMMS' famed "buzzard" mascot since Calo will be the public face and voice of the collection, which includes items ranging from casual and fun "boy-beater" tank tops ($18) to comfy fleece pants and jackets ($32).

"We are keeping it small," Calo says, adding that this approach has allowed all of the clothing to be manufactured in the United States. "We don't want to do something that is mass produced."

Calo, who was sporting her favorite raglan shirt in a bright aqua and melon combination when we talked to her, is hopeful that her line will create a summer stir without being pegged as just a gimmicky flash-in-the-pan trend.

"I feel this is something that will not be ‘here today, gone tomorrow,' " she says.

People interested in checking out Calo's duds can head to The Shoppe at 138 Front St. in Berea or Knuth's at 30619 Pinetree Road in Pepper Pike. To find other locations selling "BUZZD" Wear, visit www.mariasbuzzdwear.com.


Comments. All comments must be approved by our editorial staff.
 
Choose an identity
Other Anonymous
 
Name 
Website 
All of these fields are optional.
CAPTCHA Validation
Retype the code from the picture
CAPTCHA Code Image
Speak the code Change the code
 


Home | Subscribe | Archives | Advertise | Newsstands | Contact Us | Jobs | Legal
© Cleveland Magazine 2014 | P: (216) 771-2833 | F: (216) 781-6318 | 1422 Euclid Ave. Suite 730 Cleveland, Ohio 44115
This site is a member of the City & Regional Magazine Association