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Issue Date: April 2009


Screen Team


Kim Schneider
For Mike Kubinski, the hardest part of running his T-shirt business, CLE Clothing Co., is being a salesman for the brand.

“When I wear the shirts out, people will come up to me and ask where I got it,” he says. “Then I have to say that I actually own the company, and it’s embarrassing.”

Luckily for Kubinski, the T-shirt line, which offers a multitude of ways to declare your love for Cleveland, sells itself. (And it doesn’t hurt that his business partner, Jeff Rees, works full time as a salesman.)

CLE Clothing Co.’s biggest seller, “Browns Love,” replaces a heart with a football helmet, and the company’s “Heart of It All” shirt is frequently sold out. One offering a nostalgic nod to the Richfield Coliseum has also struck a chord with customers.

Kubinski and Rees see CLE Clothing Co. as “sort of a hobby — a creative outlet for weekends and nights.” The two 29-year-olds came up with the name for the company last year after seeing CLE on airport luggage tickets and started brainstorming.

“We sit around drinking beers or go to bars to come up with ideas,” Kubinski says. “I write everything down — even on coasters. I have a nice collection of those.”

After Kubinski, who works as a graphic designer, comes up with a basic layout, he and Rees post their creations to their MySpace page. There, they let fans vote and comment on their favorites with the goal of printing a new shirt each month.

“The city is actually on the verge of becoming something really cool,” Kubinski says. “We want to be a part of that. We want to spread Cleveland pride one T-shirt at a time.”

To purchase CLE Clothing Co. T-shirts, visit cleclothing.bigcartel.com.
Comments:
Wednesday, April 01, 2009 1:10:54 PM by Mason Fizerick
Why is that douche wearing a hoodie that he's had since he was 8 years old? IT DOESN'T FIT!
Wednesday, April 01, 2009 7:11:22 PM by Anonymous
In all seriousness - these shirts are great and the two fellas featured are even better. Good luck guys and I can't wait for the new product line!
Wednesday, April 01, 2009 8:11:37 PM by Anonymous
It is refreshing to see young men using their brains and talents to do
something worthwhile. These guys have something that is rarely seen
in America any more - CREATIVITY! I'm sure they will do well with their
ideas. You go, guys! I wish you the best! (And, I will soon be buying
some of your shirts!)
Sunday, April 05, 2009 12:52:42 PM by Anonymous
I would HIGHLY suggest NOT BUYING these shirts. They don't use the proper way to cure the ink so it's burnt and doesn't last! Find someone that actually goes through a professional printing company with a real dryer. DIY tees are great to wear yourself but not to sell to the public!
Sunday, April 05, 2009 10:23:43 PM by Anonymous
@ Sunday, April 05, 2009 12:52:42 PM by Anonymous

The New Collection of CLE T-Shirts uses American Made American Apparel T-Shirts and are Professionally Printed in a Print House here in Northeast Ohio. Everything is Professionally done, having the best quality is our mission....along with making connections with people who want to spread Cleveland Pride. If you have received an item that you believe is of poor quality please let us know at cleclothingco@gmail.com we will do an exchange for your item(s). Thank you for the feedback.

Mike,

Team CLE
Monday, April 06, 2009 12:07:05 AM by Anonymous
I agree... these shirts suck.
Monday, April 13, 2009 2:43:08 PM by Cecilia
What's up with the negativity, "anonymous"/Mason Fizerick?? Mike and Jeff are just trying to do something positive for the city of Cleveland. Stop being a jealous hater DB.
Thursday, April 16, 2009 10:48:54 AM by Stephanie
I am a huge fan of the shirts. The designs are outstanding and extremely creative. I love seeing the positive outlook for Cleveland, and love wearing it even more! This company is great part of the reason Cleveland rocks! Well done, guys! -Steph
Thursday, April 16, 2009 10:59:59 AM by Sarah
I own several of these shirts, and they are great quality. The designs are fantastic and, as Mike says, a great way to spread Cleveland pride. I love this city, and I want everyone to know it! Keep up the good work, Mike and Jeff!
Thursday, April 16, 2009 12:33:30 PM by Anonymous
Mike rocks and his shirts rock!!! He is also a guy who stands behind his word as he has been to the last two FIX216 happy hours that support local charities and restaurants. :) People need to take their negative energy and turn it into something positive and get on board with everyone who believes in this city!
That, or do not invite to breakfast whoever pooped in your Cheerios this morning!
-MD
Saturday, April 18, 2009 5:37:56 PM by Paul
These shirts are sweet. I went to the website and there are alot of cool and stylish Cleveland shirts. Anyone who is from Cleveland or Ohio should support their home and rock out some of these Tees.
Monday, April 20, 2009 2:47:32 PM by Anonymous
What is up with Cleveland People and always having to cut down something that is doing well? I own 5 of these shirts, Bought 3 in December and 2 more this week. Their quality and design continue to improve! It’s all about Cleveland and being proud of living here, take your negative comments else where, or better yet move to Michigan.

Monday, April 20, 2009 2:48:22 PM by Anonymous
What is up with Cleveland People and always having to cut down something that is doing well? I own 5 of these shirts, Bought 3 in December and 2 more this week. Their quality and design continue to improve! It’s all about Cleveland and being proud of living here, take your negative comments else where, or better yet move to Michigan.
Wednesday, April 22, 2009 1:47:18 AM by Anonymous
The guy in the hoody has a Leno chin. Looks like a DB.
Wednesday, April 22, 2009 1:49:36 AM by Anonymous
Jay Leno and his Ginger Kid lover! Is the "The Gimp" in that basement somewhere? DBs
Wednesday, April 29, 2009 10:30:09 AM by Anonymous
I love those shirts, some people are just haters.

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