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Issue Date: March 2010

Target Market

Jim Vickers
We know You Don’t aspire to weigh 325 pounds like the guy on the label. But if you’re the sort who likes to pound 14-ounce nutrition shakes, please note that Shaquille O’Neal is now posting up in your grocery aisle. In what can only be attributed to the further Shaqification of the Buckeye state, California-based CytoSport has unleashed “Genuine 33” Muscle Milk in Akron, Cleveland, Columbus, Cincinnati, Dayton and Toledo. Although the label promises to launch an animated Web video of the big guy when you point the back of the bottle at your computer’s Web cam, we couldn’t get the gimmick to work. We drank the stuff instead. The chocolate drink is more Yoo-hoo than Nesquik. But with a whole mess of vitamins and 25 grams of protein, it looks to be an adequate post-workout pick-me-up.

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