To reach Brand 216 founder Michael Moses on his cell phone, you first have to dial 412. So what's a Pittsburgh guy doing selling T-shirts that sport our area code? He's a senior at Kent State University, and he launched his line in November after designing a distinctive 216 logo, which replaces the "1" with a silhouette of the Terminal Tower. "It's simple and to the point," says Moses, who hopes to expand the area-code idea to other cities. "How well it does here is going to determine how far I can take it." Brand 216 got an early endorsement via Twitter after a friend distributed a few shirts at the Browns practice facility and Josh Cribbs tweeted a picture of himself wearing one. So we're guessing a Pittsburgh guy building a business on Cleveland's identity gets a little grief when he heads home, right? "Oh, yeah," Moses says. "I don't even need to answer that question."