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Issue Date: May 2005 Issue

Retail Oriented

The Editors

Adesso, one of Esquire's top 100 men's clothing stores in the United States, is rolling out the Ferraris and uncorking the vino for the grand opening of its new larger Rocky River store May 14. The Ferrari Club of Cleveland will be parked outside and XO restaurant will provide food and wine for the occasion. "Our grand opening is going to be the epitome of everything Italian," says proprietor Dan Varnadoe. "We have some very exciting ideas taking shape from food to cars to giveaways." The new Adesso is located at 19701 Detroit Ave. in Rocky River's Old River shopping district, just down the street from its former location. Once guests wade past the sports cars and appetizers, they'll find a 4,000-square-foot store filled with Italian-made clothing and outfitted with an espresso bar. Shoppers receive a 15 percent discount May 14 with 5 percent of sales benefiting the United Cerebral Palsy Association.

Seen and Heard

Bob Dylan will just have to wait for his rightful enshrinement. Washington Post writer David Segal, The New Yorker scribe Jeffrey Goldberg and XM Satellite Radio executive Allen Goldberg stepped on a few toes when they announced plans for an online shrine to Jewish rockers. The Rock and Roll Hall of Fame and Museum slapped the trio with a cease-and-desist order in February, arguing that their Jewish Rock and Roll Hall of Fame ( was a case of trademark infringement. Then, the Rock Hall filed a federal lawsuit seeking $100,000 in damages. "They're an I.M. Pei-built, well-funded museum," Jeffrey Goldberg told The Plain Dealer at the time. "We're three Jewish guys with a computer." But when we contacted Segal and Goldberg in late March, they were tightlipped about their legal battle. Segal would only say he and his partners were "wrangling with them." Will their Jewish Rock Hall ever be kosher? The answer, at press time at least, was blowin' in the wind.

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