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Issue Date: August 2009

Target Market

Nick Castele
The Dawg Pound: It’s not just for game day anymore. Now you can keep a little of its flavor in your fridge all season long. The grinning mugs of Browns superfans John “Big Dawg” Thompson, “Dawgpound” Mike Randall and “Mobile Dawg” Tony Schaefer adorn the label of Dawgs BBQ — a for-a-good-cause barbecue sauce benefiting the American Cancer Society Relay for Life. The end zone: raising $25,000 for cancer research by the end of ’09. Randall is counting on Dawg Pounders throughout the nation to log on and order the $19 three-packs, whether they’re eager for a new piece of Browns memorabilia or just looking to add some spice to their pregame. “Either you’re going to love it or you’re going to hate it, or you’re going to say ‘Eh, it’s not bad,’ ” Randall says. “It’s almost like a typical Browns fan on game day.”

Upon Further Review
We didn’t take Randall’s word for it, so we bought a bottle of each flavor. How were they? Let’s discuss it in a language we all can understand: 2008 Browns quarterbacks.

FLAVOR - Spicy
RATING - Brady Quinn
WHY - Has the most going for it — makes plays, looks good.

FLAVOR - Hot & Spicy
RATING - Derek Anderson
WHY - It’s erratic but shows flashes of brilliance.

FLAVOR - Original
RATING - Bruce Gradkowski
WHY -You pick it up when there’s nothing else left.

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