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Issue Date: October 2004 Issue


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More proof that being LeBron is way better than being "Like Mike" ever was landed in beverage coolers last month. Powerade's new "FLAVA23," complete with a dunking cartoon image of the Cleveland Cavaliers' NBA Rookie of the Year splashed across the front, is being promoted by parent company Coca-Cola as the first sports-drink flavor ever created for a pro athlete. LeBron helped design the drink, choosing its wine-colored hue and its "sourberry" flavor during a meeting with Coca-Cola chemists at The Ritz-Carlton, Cleveland last winter. To further set sports collectors abuzz, Powerade teamed with D.C. Comics to create a comic book, which is being printed with 10 different covers, and features LeBron as a superhero basketball player. Of course, you have to buy three 32-ounce bottles of "FLAVA23" to get one.

It's 26 feet tall, 12 feet wide, weighs three quarters of a ton and hasn't been cleaned in more than 75 years. The enormous, 87-bulb chandelier that has graced the main house of the Lorain Palace Theatre in downtown Lorain since 1928 was removed Aug. 14, along with two smaller fixtures, and shipped to Chicago for a six-month vacation. During that time, the chandelier will be cleaned and restored thanks to a $30,000 gift from the late Lorain County businessman and philanthropist Evan Nord. "Taking it apart was quite a project," says theater general manager John Handyside, adding that 10 people spent nine hours dismantling the chandelier by hand to pack it for shipping.


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