Rocky River Unveils New City Logo and First-Ever Tagline

Pride of place and connection to community inspired a refreshed logo and tagline for Rocky River — a modern visual rooted in tradition, tying in the iconic clock tower and stylized waves. The new brand imagery accompanies the city’s first tagline: “Inspired by the Lake — Driven by Community.” 

“I’m proud it was created internally, and the tagline and imagery really speak to what the community values,” says Mayor Pamela Bobst, noting a collaborative effort refined by Director of Planning and Community Development Kathryn Kerber and Director of Parks and Recreation Bob Holub. 

“While we appreciate the natural assets we are all inspired by and connected to, what we really value is community. That’s what’s important to residents,” Mayor Bobst relates. 

The new logo and tagline will be introduced gradually as letterhead, business cards and other assets, along with serving as updated imagery on signage. Meanwhile, the city seal is a stronghold that will stay. The maritime-inspired emblem is stamped on city hall’s terrazzo tile and doorknobs and serves as a heritage mark. 

Mayor Bobst suggests the logo will spark curiosity from those who are visiting the city, and will resonate with residents. Kerber adds, “The logo is more active and has a lot of movement, so we hope residents find it more engaging and that it provides a feel for who we are as a community.”